There’s a wealth of video production companies out there when it comes to choosing the right one to work with. Video production companies bring all kinds of technical and marketing expertise to the table, enhancing your content marketing strategy and driving your creative approach to your branding. High-quality video content production is at the core of a video production company’s goals.
Being creative, focused, and fast is what we do best. In 5 years, we have produced over 100 live-action and animated videos for companies in the corporate, social, entertainment, and event sectors. From small businesses to big brand names, we’ve produced different types of videos for an array of companies. Below, we go into more detail about how we can help your business grow through video.
video content significantly strengthens brand ties with current, new, and potential employees. Cultural videos show the people behind the products customers want to buy and show that your employees are valuable. Recruitment videos show what kind of talent your company wants to attract, and it simplifies the hiring process as potential candidates can better represent themselves as part of a team. Complete this task with an introductory video that explains the inside and outside of the company and warmly welcomes new candidates. Finally, instead of lengthy training sessions, you can use instructional videos to showcase the latest developments and teach your team new skills at the right pace. If you’ve hosted or participated in an awards ceremony, event videos are a great way to showcase your company’s achievements. As a result, customers will see how the company’s performance is measured and how success is celebrated.
Another video to consider is a film about Corporate Social Responsibility.
This film is not about promoting your products and services, it is a solution to your company’s social problems. For example, you can donate a portion of your profits to specific charities or develop sustainable production methods. Then your customers will see you actively making the world a better place.
We’ve worked with companies like LSETF, Battabix, BBC, CNN, Amuwo Games to leverage content marketing through video.
Do you want to bring product and services information to the public`s attention? Commercials are an excellent way of delivering this type of content for public campaigns. Their purpose is to encourage as many people as possible to take your product and service seriously. Be it to break taboos about various products or inform on the signs of a fake or compromised product, commercials are great at spreading facts to a large audience.
Customer Experience is a brilliant example of video content that resonates and empathizes with customers. This video tells your customers what they learned about your brand. Not only does it provide valuable information to customers who need it, but it also effectively implements product knowledge through human experience.
video content is ideal for breaking complex topics into understandable and digestible information. It’s not just about bringing your message to life with great graphics. They also increase memorization of knowledge by 15%. Video or animation is an ideal format for descriptive content.
We have extensive experience in producing videos for various sectors.
Because a degree requires a long-term commitment, students need as many resources as possible to understand and experience the atmosphere that an educational institution has to offer. Videos provide a human side to academia, allowing institutions to interact with potential students. Video reporting on student recruitment is the best way to engage and connect with your target audience. By placing current students at the center of the video, prospective students can experience a unique campus culture and see themselves as part of the student community.
A direct explanation of what your institution has to offer is the most convincing way to persuade prospective students to enroll.: It is important to support students to participate in school activities after completing their studies. So, an alumni engagement movie is perfect for talking to your alumni and watching their success unfold. After the pandemic, shooting lectures has become a daily routine. Some institutions are returning to face-to-face training, but these videos and live streams must continue to be made available to those physically unable to attend lectures.
This includes a fun approach to learning at the right time and easier access to learning materials.
A film about the charity campaign encourages viewers to take an active part in disseminating information about charity goals. Everything is possible, from sharing hashtags on social media to selling products online. Films about charity campaigns not only promote charities but also motivate viewers to engage in spreading the message. The case study is a great way to instill hope and confidence in those who seek help and help. These are powerful films that tell a compelling story about someone’s journey to cope with life-changing situations. Viewers with similar experiences will know how your organization can support you and are more likely to ask you for help.
Animation is a very effective video format for communicating campaigns, advocacy, fundraising, and brand building. Live video naturally adds human quality, but animated video content can be engaging and engaging, especially for larger, informative projects.
The social media campaign is critical to promoting charities. Edit content from longer videos and convert them to shorter, more vibrant ones to increase viewership and sharing. video for charities is a powerful film that tells an exciting story about someone’s journey to embrace life-changing situations and experiences
Production Process
Before you start up a partnership with a video production company, it’s important to see what they offer and how they work. Here’s a detailed insight into working with us.
Marketing Strategy Analysis
The first step is conducting a marketing strategy analysis. This consists of audience research, competitor analysis, measures, strategy, execution, and a review. We need to know as much as possible about your target audience, marketing goals, and measures you use to analyse performance to formulate a current marketing strategy.
Pre-Production
The pre-production stage is all the preparation for the shoot days. This includes scriptwriting, scouting locations, hiring crew and talent, and organizing any other logistics to make sure the day runs as smoothly as possible. We will then develop a production schedule, ensuring that everyone is clear on the timings and visuals required.
Production
Once we have everything in place in the pre-production stage, we can start the cameras rolling. We will capture all of the footage you need, including interviews and b-roll so that our editors have more flexibility to chop and change your final video.
Remote Video Production
We can offer our clients a remote video production service. Pre-production meetings are done via Zoom or Teams calls, followed up by email summaries. On the production day, clients can log into the shoot to remain part of the process. In the editing stages, we can send our clients a Frame.io link, through which they can view the edit and provide feedback.
Post-Production
During the post-production stage, our editors assemble a coherent and logical sequence out of all of the raw footage. They then add any changes detailed in the brief, such as sound, motion graphics, animations, and any other visual effects to create a final, polished video.
Animation
For animated video content, the production process differs slightly, as more detail is required. Using scripts and moodboards, we will communicate the intended style, colour palette, character design and backdrops. This will then be followed by a storyboard to give you a great grasp of the structure, visual storytelling and pacing. The more information our animators have about your project, the more effective your animation will be.
Social Media Mobile Optimization
Designing videos for social media usage helps you maximise the potential of your video marketing strategy. Here is our five-step approach to creating and producing social media video. Platform, Audience and Messages, The Creative, The Shoot, Promote and Measure
Marketing
It’s no denying that video is incredibly powerful in generating leads, increasing shareability, and driving traffic to your website. Here are some of the more popular types of video content that are particularly effective. Explainer Videos, Promotional Videos, Testimonials and Case Studies, Animated Marketing Videos
