Video has a great way to extend and express your brand in ways no other media can. Nothing grabs your audience’s attention as much as a video. That’s why it’s fast becoming one of the most popular media content formats on the web. In fact, most people spend at least 10 hours a week watching videos on their devices. There are so many video formats that brands can use to stand out from the crowd.
One form of video content that has recently proven its effectiveness is series. This not only gives your brand a chance to start a project that builds on a weekly or monthly basis, but it’s also a great way to keep customers coming to your site. And the video itself can be very different. From how-to videos to product reviews and documentaries, your options are limited by your imagination.
Whether you are uploading a new podcast series, developing a vlog series, or just want to spice up your company’s YouTube channel, here are some video ideas to help you build your brand and connect with your customers in new ways.
Training Videos
Employee training videos are a hugely growing category in the video industry in recent years, and recently this type of customer request has been increasing. Naturally, this is partly due to COVID-19 restrictions that make regular exercise difficult. There has also been an increased demand for additional at-home training and hiring new employees who cannot physically work in the office. Every good manager knows that their employees are the most important asset of their company, so it’s important to equate high morale and productivity. Video tutorials are a great way to help.
Many elements go into creating a series of tutorial videos, from creating engaging and educational scenarios to choosing a video style and final production. As a video production company specializing in remote video production, adapting to work in the COVID-19 crisis did not require much adaptation.
The training video series is a great way to interact with your employees in ways that, unlike tutorials, can’t be ignored. Paying more attention to training makes the job easier and safer for your employees and, as a result, increases employee satisfaction. Very simple.
Informational Video
As a video production company specializing in informational content, this category is resonating with us. The variety of video options available in other to create fun and informational videos for the company is just as diverse as the industry itself.
We have shot and produced many testimonials and product reviews videos for the different companies covering the above topics. Whatever message you want to convey and what you want to convey, health information videos can be customized down to the smallest detail to suit the needs of your video series project. The right set of videos can excite, inspire and educate customers, as well as persuade non-returning customers about your brand.
Product Videos
If you want to promote your product or review someone else’s product, a video series is a great way to keep customers coming to your site. The power of video when it comes to selling products is undeniable. 73% of Americans say they are more likely to buy a product or service after watching a video that explains what the product or service is and how it works.
But before you start setting up your camera, you need to think about the purpose of your video and how you want it to look. When creating a product video, it is important to consider what you want to achieve with it.
Video Reviews
There are 4,444 video reviews style to choose from when planning your series. It’s a great way to build trust in your product. A video review (written by you or someone else) is not only a great way to showcase the best features of your product in a believable format, but it’s also relatively easy and inexpensive to create. They are also a great communication tool and a popular video format for social media use.
Stills or GIFs
In general, product videos are a great way to showcase a product that images and text can’t do. If you sell multiple products, creating a video for each product and providing it to your customer base is a great way to promote your business with a series of videos.
Website Demonstration
You can use screenshots to drive customers to your website, especially if you want to offer an impressive product range or showcase the functionality of your website. By giving your customers a chance to see exactly what they can expect from your website, you can grab their attention when they see the experience for yourself. This is not a technology that all businesses can use, but it can be a useful tool for anyone who chooses to use it.
Product Demonstration Films
It’s a great way to display a product on an element. This is the best way to show customers why they should buy your product and what they will get from it. TV commercials tend to fall into this category, but product demo videos are also good content to post on the product webpage itself.
The video demo is a way to show customers what your product is and how to use it. Thorough marketing campaign planning is important to get the most out of this kind of video footage. You need to set your campaign goals, be specific about your audience, and always be true to the needs and needs of your group. Otherwise, it doesn’t matter how much you spend on production. It won’t go the right way.
Good. Demo videos can be a useful and versatile marketing tool that can be posted on websites, social media, and TV. Depending on the product you’re trying to sell, animation can often prove to be an effective video marketing tool given that it’s attractive, reusable, and more effective than alternatives.
Documentary Series
A documentary series is a great way to take your customers behind the scenes and show them how your business can make a positive impact from the perspective of people who have experienced the benefits of your product or service. It can be personal and inspiring, helping you build deeper relationships with your viewers. When creating a documentary series, it’s important to be inspired by not only small documentaries but also large documentaries about yourself (whether it’s Netflix’s latest show or the BBC’s next big event). A series of business colleagues. A perfect example of the latter is Mailchimp’s “Act 2” series, which chronicles the life chances of people ranging from postal workers to violin makers to finance workers to oyster growers.
The company hints at the benefits of services by showing the impact that services have had on people’s lives by using this documentary series rather than directly using the products. This is the power of using a documentary series to show potential customers the benefits of using your company through compelling and engaging stories. Read our blog to learn more about how to master the art of video storytelling.
Case Study Films
By creating a series of case study videos with your clients, you can add a human touch to your work and promote that your brand has changed people’s lives. In many industries, such as philanthropy, Skills upgrades, Public Benefits, or healthcare, it can be an important part of your video marketing strategy. When you want your customers to trust your business, you are much more likely to do so when you see the positive and tangible benefits your business can get from real-world experiences.
Case Study Videos are designed to help customers understand who you are and how you can help. Essentially, these are real stories you tell the prospects that bring your company and its values to life. We have a lot of experience making these kinds of videos and have created a series of videos for companies like Lagos State Employment Trust Fund.
User Engagement Videos
Many people think of selling a product as the last step in the customer experience, but many don’t. The technology industry is a great example of continuing the customer journey. 77% of app downloads are uninstalled within the first 3 days, and 90% are uninstalled within the first 30 days. The best way to avoid this is to use user-generated videos. Use
video to increase customer engagement
User-led videos make sure customers have exactly what they need to get the most out of it when they have it. Effective user engagement videos can help increase customer satisfaction and reduce support tickets, which will ultimately lead to more positive reviews and more customers. This may seem like an overly simplistic solution to a problem, but when combined correctly, it can be very effective. Think of it as a kind of user manual.
Conclusion
When creating a series of videos to promote your brand, videos are as effective as they are versatile. Because every company and customer base is completely different, there is no one size fits all solution. Instead, you should think about what you want to achieve with your video series and decide on a style that will achieve the desired results. No matter how your marketing content strategy uses video series, it’s ideal for creating high-volume content that can retain new and existing customers over the long term. If done right, your customer base will keep coming to your site, which is never a bad thing.
